1. Use the Restaurant POS to record every customer's address.

2. After 30 to 60 days, use that mailing list to send out a post card saying, "Thanks for your business. Come back soon." Kiwi System for Restaurant can print out all the customer's mailing address.

3. After 90 to 120 days, begin targeted, trackable mailings based on past purchases and check averages. Offer deals you know will appeal to each customer and his/her spending habits.

4. Begin tracking "lazy" customers and make more aggressive offers to attract them to return.

5. Make targeted marketing a lifelong habit. High awareness typically yields a high level of customer consciousness, but targeted marketing—i.e., giving customers what they've told you they want—yields long-term loyalty.